The Benefits

I'm glad you're considering implementing a conversation marketing plan. Here is what I know you’ll get out of it.

Increased brand visibility:
If you’re participating with quality content more people will be noticing you.
Decreased market research costs:
You won’t need to spend as much on focus groups or market research because you’re paying attention to what the market needs.
Reduced impact from negative user-generated content:
Not everyone in the world will love you and you will have some customers who are unhappy, but conversing with them both in public and private to resolve their issues will keep them from telling everyone else that you’re a bad company.
Increase in direct inquires and more qualified leads:
Potential customers will have a better understanding of who you are and what you offer before they contact you.
Increased sales:
When you actively interact with the entire conversation ecosystem you’ll expand your brand awareness and improve brand perception.
Increased sales win ratios:
Your sales team will be able to counter sales objections with relevant content from the market conversation.
Increased customer retention:
Actively communicating with your customers and the communities they’re involved with makes it less likely that they’ll leave.
Increased equity of your created content:
You’ll leverage activities in the market conversation to expand the reach of your created content.
Full equity in influencer relationships:
Unlike a PR agency, I don’t own the relationships with the Influencers, you do.

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