On Conversation Marketing

My conversation marketing strategies and tactical plans achieve increased brand visibility, increased sales win ratios, decreased market research costs and strengthen relationships with current and potential customers.

"How, on earth, do you accomplish that," you say?

What I Do

To determine the optimal mix of conversation marketing activities I do a Market Space Analysis and Tactical Program Review.

Process Through To Deliverables

This research allows me to:

1. Identify Your Market Conversation Ecosystem
   I identify your entire market conversation ecosystem—Influencers, Participants and Listeners as well as the Locations where they are conversing and the Tools they use to exchange dialogue. I do an analysis of the Participants and Listeners in your market conversation giving you the knowledge to better listen and communicate with them, bringing you closer to current and potential customers.


2. Know What to Say and How to Deliver It
   I develop an action plan for your company to participate—actively listen to the market conversation; speak, share and build relationships with Influencers, Participants and Listeners; and demonstrate you care about the market's needs and wants.
   I give you guidance on best practices for interacting with ecosystem members, because each member is unique and they all have their own ways of communicating and methods for receiving information. And I help you initiate new conversation topics positioning your company as an Influencer.


3. Help You Move Your Business Forward with Market Conversation Content
   I tune you into your market conversation to extract relevant content that can be used to counter sales objections and drive product direction.

See what is being said in the marketing industry’s market conversation.
Review my Methodology.
Better understand what I can do for you.