About Idiom Strategies

Idiom Strategies is a conversation marketing consultancy building strategic and actionable marketing plans for clients to interact with the ecosystem of Influencers, Participants and Listeners in their market conversation through social media, in-person events, one-on-one relationships and other on and offline channels.

After years of working both in-house and as a consultant, with startups and global enterprises, and in business-to-business and consumer markets, as well as for-profit and non-profit companies, I came to several realizations:

1. People don’t believe marketing messages or sales pitches.
2. People don’t care about vendors or their products—they care about finding ways to address their own problems and needs.
3. On and offline market conversations heavily influence purchase decision-making.

With these thoughts in mind I started listening to marketing industry experts, talking with professional peers and extrapolating information from the marketing industry market conversation. What I discovered was that the marketing industry has been missing the conversation boat!

With so much information readily available and the entire world ready to share their experiences and take advice from others the timing was right for an advanced type of marketing—marketing that participates in the conversations that are going on. In fact, even though I have years of professional marketing experience behind me, I don’t think of myself as a marketer—I’m a Conversationalist.

Find out more about me, Christine Fife.